At LRFS, I have been responsible for all promotional photography in the lead up to the theme release. For the theme, Birth, directors wanted the promo video to be based around a photoshoot where models can celebrate their uniqueness and imperfections. I am really proud of the above shots, and look forward to making more honest, beautiful work like this.
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The project had to encapsulate #BrightVibesOnly and was set to go live in January, so I incorporated a theme of healthy living, fresh starts and positivity. It was a really fun project to work on and I would love to work with more beauty brands in the future. The images can be seen below.
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GIFs are everywhere recently, particularly this style of stop motion video, so I had a little go. When I bought this blockbuster set, its lovely packaging design and structure just screamed for a content opportunity.
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When the theme of the second print edition was revealed to be 'Strength,' the idea came to my mind almost instantly. Having paired up with the lovely Beatrice, we wrote The Strength Our Parents Gave Us, each recounting our separate stories of how our parents have shaped the people we are now.
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